No need to reach into the piggy bank and spend your last dollar. A little creativity and know how can help streeeeetttch those dollars. With a little help and a jump start – you can become a business owner in-the-know.

A few Light Bulb Ideas can help you work with your marketing consultant to save dollars.

Utilize social media. Use social-networking sites like Facebook, Twitter and LinkedIn. Produce your own short videos (3 – 6 minutes) for your YouTube account. Create a blog – this is a creative method of letting people know about you and your business.

HAVE FUN – be polite, no politics or religion, no rants, stay positive!

Attend events: Life really isn’t about what you know. It is WHO you know that counts. Get out and network. Meet and greet is the motto. Go and introduce yourself in a friendly way. Friends refer friends and sometimes they can also become your customer.

Sponsor a local event or charity. It really does make you feel good to support your community, and everyone benefits … you, your staff, your customers, the people you sponsor and, of course, the community at large.

Tell your story. If you have a product you want to profile or a great event to talk about Get your story written and published in local and relevant magazines or newspapers or websites. Sometimes you have to open the piggy bank a little to get that story posted, but you will find most people are more willing to read a story about you or your product than and value an AD placed on a page somewhere. Many like minded businesses will place your story in their newsletter to fill content pages. Always include your website link!

Host seminars and events. Become the host and invite your customers and their friends. This is a great way to get to know people, connect at a personal level and build deep relationships.

Become the “Sham Wow” Guy/Gal. If speaking is not on your list of to do’s – don’t fret. Know your product – you are excited about your business and what you do/sell … correct?  Share that enthusiasm. Practice your shpeel in the bathroom mirror – come up with a great presentation involving quick facts and a short demonstration.  Become an entertainer! Trust your instincts, smile and breath!  This is a fantastic way to demonstrate your expertise and generate new business enquiries from the audience.