Does it make sense to link other business’ content on your website? We spend our days working hard to earn our dollars while we slowly walk through a complicated maze of internet do’s and dont’s.  Most of us built a website out of increasing pressure to have web presence. Some of us have web gurus – others have their web savvy kids or some distant uncle who knows a little about “the internet”.

So what is link building?

Link building [in simplest terms] can increase the number of high-quality links pointing to and from a website – in turn increasing the likelihood of website ranking in search engines. This is where all the “SEO Content Management Super Specialists with loads of know-how sell you tons of Meta-Tags”. It is true – those meta tags and key words are the link building blocks that help those search engines seek you out – but unlike a heat seeking missile whose mission is to search and destroy, they actually bring you business and real people to see your real products and services.

Link building is a proven marketing tactic for increasing brand awareness.  And for those of you that believe you are helping your competition  – sorry to tell you this ….

THE COMPETITION IS ALREADY ONLINE AND YOUR CUSTOMERS KNOW THAT!

A very useful type of link is a resource link. This link can be a one-way or two-way link – and in the formative years of the internet – were primarily referred to as “navbars” (although they were still hyperlinks).  Now these are more commonly known as [hyper]links to a website or specific webpage containing content believed to be beneficial, useful, relevant to the visitors of a website.

In recent years, these resource links have grown in importance because most search engines have made it clear – Your site needs “QUANTITY< QUALITY<RELEVANT LINKS” to count towards your ratings!

Add your website URL to sirte service enginces like Google + or LinkedIn and to your social media pages. Have a referred vendor you deal with? Add their URL to your site and ask them to include ou on theirs. There are many options and ultimately takiing a few miinutes and doing an inventory of your “searchability” is essential.

Need help with this? I can help!